'Hip Spectacles and No Testicles.' Meet the Furry New Face of Pet Population Control

When we think PSAs about pet population control, we think 30-second guilt trips brimming with the sad faces of caged, abandoned animals and statistics that would make even the hardest heart bleed. But the latest spots from from givethemten.org and agency Northlich/Cincinnati approach this serious issue in an entirely different way; his name is Scooter the Neutered Cat, and what he lacks in virility, he makes up for in attitude and sheer smoothness.

In one of the campaing’s videos (after the jump), Scooter — in his deep, Shaft-like voice — shares insights like: “It’s hip to be snipped,” “I no longer mark my territory; it comes to me,” and “getting my berries picked didn’t just make me a cooler cat; it helped in the fight against feline overpopulation.”

We think this humorous twist on a decidedly-unfunny issue is actually quite effective; the problem with heart-wrenching PSAs is that people flip the channel...