MTV Jams has long been associated with hip hop music. Launched in 2002, the digital cable channel reaches 29 million homes with music videos, news, and other hip hop programming and has more than 100,000 followers on Twitter. On Tuesday, October 23, the network will launch a dedicated website for the channel on Jams.MTV.com, which will be deeply integrated with its artist platform, Artists.MTV.
Packed with digital music video premieres and playlists, Jams.MTV.com will also draw content from MTV News and its weekly hip hop live stream Rapfix Live, as well as the RapFix blog. “In cliché terms,” explained VP of MTV and VH1 press Kurt Patat, “it’s a one-stop shop.”
MTV2’s “Sucker Free Countdown,” for instance, will now be called “The Week in Jams.” Starting on Sunday, October 28 at 11:00 a.m. ET/PT, the show will include lifestyle, fashion, and “behind the music” type stories as well as videos. A “hip hop dream team” that includes DJ Envy, Charlamagne Tha God, Sofi Green, Maestro, and Nessa will join MTV’s hip hop expert and MTV news correspondent Sway Calloway to host the show. They’ll also provide extra commentary on the new MTV Jams website.
As for live music, MTV Jams will present Trey Songz‘ upcoming “Chapter V” tour featuring Miguel. In addition to the usual promotional spots on MTV’s channels, the network will use the internet to take viewers behind the scenes. Fans can follow along on Facebook and Twitter, or watch tour diaries from Trey and Miguel on their Artists.MTV pages.
“MTV has been a pioneer and leader in expanding hip hop culture from a regional movement in the early 80s to a cultural powerhouse that now extends across all ages, races and regions,” said Amy Doyle, executive vice president of MTV music and talent programming strategy, in a statement. “We’re once again looking to innovate in the space to make hip hop artists and culture more accessible to a wider fan base than ever before.”
Photo of Sway Calloway, Nessa, DJ Envy, and Charlamagne Tha God courtesy of MTV.