"You smell great," said Patriots coach Bill Belichick to one of his players. "Is that pine?"
Ok, so maybe that's not actually what the famously cantankerous coach said. But that's what the folks behind BadLipReading made Belichick say in their latest NFL parody clip. The video, More NFL (sequel to a similar clip from last year), generated 9.3 million views last week, putting it high atop the VideoWatch/VidIQ weekly YouTube content ranker.
Besides the goofy voiceovers—perfectly timed for the Super Bowl—last week's ranking saw two more pranks break out: the silly Walking on Water stunt from MagicofRahat (5.87 million views) and the demented Russian Hitman Elevator Hostage Prank! from the red hot VitalyzedTV (7.81 million views). Check out the full ranker here:
NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Web Series Videos on YouTube every week. The chart tracks more than just pure views; VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources, in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary score, which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.
The ranking is also meant to capture "born-on-the-Web" YouTube content. Thus, material like clips from TV shows, movie trailers, video games and music videos are not included.