High Schoolers Get Real-Life Taste Of Ad Industry
An ad agency run by high schoolers has taken on its first paying client.
The Innovation in Advertising and Media High School’s agency, IAM Advertising, will promote the National Black Programming Consortium’s upcoming PBS documentary series, “DC Met: Life Inside School Reform.”
Series executive producer Jacquie Jones told AdAge that she hoped the kids could create a social media campaign that would get their peers to discuss the problems they see with education.
Plus, “They have a better idea of how to reach their peers than we do,” she said.
They’ve
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