High School Seniors Can Win $20,000 Scholarship with a Single Tweet
2,000-word essays, no more. Now, high school students can apply for a college scholarship with a single tweet. In 140-characters or less, they have the chance to win their college tuition. And what media-savvy company is sponsoring this initiative? Finger lickin’ good KFC.
While you might not automatically equate a company that has an elderly Kentucky gentleman as a mascot with social media expertise, KFC is definitely on to something with their “Twitter scholarship”.
Beginning today and running until November 26th, the KFC Twitter scholarship challenges high school seniors to tweet a single 140-character message, including the hashtag #KFCScholar, as to why they deserve the scholarship.
Specifically,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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