Perhaps you’ve seen the notice come across your social media feeds: There’s a company called ShipYourEnemiesGlitter.com that will do just that for $9.99. At least, there was a company that provided this service for the 24 hours that it was in operation. The site went viral so fast that the owner of the company, Mathew Carpenter, found himself overwhelmed by the response and is now “begging” people not to buy anymore glitter bombs.
ShipYourEnemiesGlitter with 1m visits, 270k social shares, $xx,xxx in sales, tonnes of people wanting to order. 24 hours old. For sale.
— Mathew Carpenter (@matcarpenter) January 14, 2015
Carpenter posted this on a site called Product Hunt, “”Hi guys, I’m the founder of this website. Please stop buying this horrible glitter product — I’m sick of dealing with it. Sincerely, Mat.”
Ship Your Enemies Glitter is now up for sale on Flippa with a starting bid of $1. https://t.co/JxuKeFQyoO
— Mathew Carpenter (@matcarpenter) January 16, 2015
According to The Daily Dot, the site crashed soon after launching and the ordering process has been shut down.Why do people have so many enemies to torment? Ryan Hoover from the aforementioned Product Hunt site calls it “the ultimate troll product.”
The culprit here, apparently, is Reddit. The site caught fire on that site and got increasingly popular as people took notice on that site.
This isn’t the first time we saw an entrepreneur lose it after a deluge of business comes out of nowhere. It used to happen to the small companies that would end up on “Oprah’s Favorites” holiday list when she would announce the products on her popular daytime show. The difference, of course, is those companies were actually trying to build a brand and a business while this guy probably thought it would be a small something that was mostly a joke.
For everyone else who wants to be prepared for an onslaught, a couple of tips:
Make sure your social media is up, running and ready to go. If your site crashes or you run into any other technical issues, you want to be able to tell everyone to hang tight rather than lose the sale.
Have the basics of a marketing campaign prepared. If your product takes off, you want to strike while the iron is hot. Have messaging outlined, spokespeople media trained and graphics ready to deliver to interested outlets.
image via ShipYourEnemiesGlitter.com