HGTV Magazine to Increase Rate Base Twice Next Year
Hearst’s HGTV Magazine, launched late last year, was a success right out of the gate. Today, Hearst announced that the title’s good fortunes will continue next year.
Starting with the January/February 2013 issue, HGTV Magazine will increase its rate base to 700,000, and then raise it again in July to 800,000.
“Based on the fantastic response to the magazine from both consumers and advertisers,we’re thrilled to be increasing our rate base so soon after launching,” said Dan Fuchs, chief revenue officer/publisher of HGTV Magazine.
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