Heyzap Explains How It Is Bringing Social Games to the Web

Heyzap has been building a portfolio of monetization features and other services that developers can integrate with their existing web-based games, and this week it launched a service that adds a new dimension — a way for social game developers to port their titles to the web, while maintaining existing Facebook communication channels.

The idea is to reach users who might enjoy playing social games but aren’t playing them on Facebook. While it uses Facebook Connect to let people send and receive information from games on Facebook, it uses its own payments

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