Here's Why You Should Use Geo-Targeting and Interest Data to Improve Mobile Ad Performance
Mobile devices have become invaluable tools for Millennials and Gen Z in particular, providing marketers with rich data about location and interests.
Mobile continues to create new opportunities and challenges for marketers. Mobile devices have become invaluable tools for Millennials and Gen Z in particular, providing marketers with rich data about location and interests. This data can be used to improve in-store customer experiences and deliver more personalized advertising.
However, the one of the biggest challenges with mobile is tracking ad performance. And it’s not really a unique problem, according to UberMedia CMO Michael Hayes, adding that even the digital ad model doesn’t really work on mobile either.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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