Here's Why Every MBA Program Should Teach Strategic Communications

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Obvious question of the day: how important is communications to the business world? The answer, as we all know, is “extremely”—but if you’d asked business executives ten years ago you would have gotten a very different response.

Corporate leaders now understand the value of public relations, but MBA programs are only beginning to catch up. The result, according to a white paper recently published by the Arthur W. Page Society, is a global community whose leaders are not properly trained in the art of corporate comms.

Teaching Strategic Communication in Business Schools: New Evidence from the C-Suite” reveals a prime opportunity for PR to reassert its value and play a more prominent role in shaping the next generation of corporate leaders.

To discuss its findings, we recently spoke to Jennifer Prosek, author and founder/CEO of Prosek Partners, who wrote the paper with James O’Rourke, professor and director of The Eugene D.

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