Here's the NY Times' Exec Editor Hitching a Ride in a Pickup Truck

South by Southwest to do list:

• Near constant social media updates praising SXSW
• Near constant real life disappointment with SXSW
• Small talk with media types
• Big talk with local drunks
• Attend a panel discussion about a trend that isn’t a trend
• Attend a panel discussion by people who take themselves too seriously
• See a concert by a terrible band
• See a concert by an average band
• Witness Jill Abramson, executive editor of The New York Times, hitching a ride in the back of a pickup truck

[Image via David Carr]