President Barack Obama's reelection effort spent millions on mobile ads that targeted down to the neighborhood level in battleground states, digital operatives for the campaign told Adweek. And the victors claim targeting on-the-go voters moved the needle, underscoring a 2012 that saw the mobile marketing space seemingly toddle towards significantly impacting the larger advertising world.
In the case of mobile video ads, the Democratic operatives said they got click-through rates from 3 percent to 19.5 percent during the race's crucial stretch run when Mitt Romney appeared to surge in late October and early November.
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