Jerome Jarre posted video of his in-flight Speedo fiasco on YouTube today showing why he was detained in Miami after a flight this week. Jarre, who became "social media famous" on Vine and translated that popularity to Snapchat and now YouTube, has been having a brilliantly public—if not orchestrated—meltdown of sorts.
Last week, he walked out on his ad agency, appearing to reject a $1 million sponsorship deal. Then this week, he started tweeting from a Mexico to Miami flight that he had gone too far with a stunt and would be arrested once the plane landed.
The international incident became worldwide news and trended on Twitter when he implored his fans to tweet with the hashtag #americanairlineschillout.
Jarre appeared to be in trouble for one of many stunts he has filmed on planes. He stripped down to a Speedo, wore an inflatable turtle and strutted around the cabin. Then he tweeted and sent a Snapchat message saying he was about to be arrested. He was detained at the airport in Miami, the BBC confirmed.
"Speedos may look good at the beach, but no one wants to see them dancing around the aisle at 35,000 feet," American Airlines said in a statement to the BBC.
Jarre, who is a protégé and partner of social media marketer Gary Vaynerchuk, was featured on the cover of Adweek's social media issue last month. Ironically, after saying last week he was done marketing in his social media videos, Jarre's in-flight prank garnered plenty of attention for American Airlines.
Watch the in-flight shenanigans here: