Here Are the Most Important Events for Any Ad Tech Addict Headed to CES

An insider's guide to parties, panels and VIPs

While there will be plenty to see on the floor at the Las Vegas Convention Center this week, much of the value from attending the Consumer Electronics Show can be found in the event's less-crowded corners.

These are the hotels, parties, dinners, panels and spaces, away from the row upon row of cheaply made phone accessories, where the shadow CES takes shape.

Here is a look at the biggest events of the week, some known and some less so:

Samsung
For the first time, the South Korean electronics maker is taking top billing at CES.

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