Here Are 9 Snapchat Images That Opened Mecca to the Rest of the World

App gets inside holy city

Snapchat is giving the world a look at Mecca today with its first live story from Islam's holiest city. "Mecca live" is even trending on Twitter.

The push to get a Mecca story on Snapchat started last week after the app featured a story from the West Bank. Snapchat's Live Story feature lets users collaborate on sharing videos from specific places and events. Wimbledon, for instance, was an ongoing story with visitors to the tennis tournament posting videos.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in