Life in public relations is changing at a rapid rate.
If traditionalists don’t learn to embrace digital PR, then their services will vanish. Quickly.
Unfortunately, some well-known boutique agencies aren’t big into integrating. Instead, they find the nearest hipster working out of the their garage for tips on this SEO thing. Technology can be the biggest advocate for public relations or its biggest hurdle to overcome.
Understanding the difference makes the difference, so we’re here to offer a PSA for everyone in the PRNewserverse. Here are 7 of the easiest SEO mistakes… to avoid.
1. Keywords. These are not only words you like to say but words that others use to find you. Find keyword tools to give you some idea of how your audiences believe they should find you. If those queries are different from your keywords, you have some educating to do.
2. Titles. Do you know what a title tag is? If not, that’s because you allow your content management system to auto-develop those… and your client should slap you for that. Page titles are unique to the content they share, which could be the reason people do or do not stop on your page.
3. Analytics. You have this sweet website, content that took eight weeks to edit, and you hope and pray people will find it. Question: Why aren’t you measuring the effects of this new toy? The answer should be simple — if you do not use analytics for your website, how in the world can you analyze SEO?
4. Tags. Blogs have them. Websites have them. Every digital property online has them. Tags tell search engines what is on each page and is involved with every link. If tags aren’t clear, guess which website — and respective client — will not be “it.”
5. Social. Yes, social media greatly impacts your SEO. And why? If you aren’t promoting your website and the cool content that can be found all over it, how will you know if it’s even appealing. Your website is only as cool as other people says it is. (And those folk do not work the client.)
6. Links. These tools open doors to a brave new world — usually, a few pages on your client’s website no one knew existed. The last time you went to Wikipedia for research (admit it, you did). Remember, you clicked here and there, and you still ended up on Wikipedia? That’s link building. Do it.
7. Content. This is what it all comes down to measuring. If the content sucks, all the keyword and link strategy in the world will not save that website from being located on page 12 of Google. And you know what that means? No one will find it.
Study these tips. Do your research. And then improve on this. The only reason it’s easier said than done is because you haven’t asked your client to do it yet.