Last week was another intriguing period for interactive marketing data. Here are seven stats that jumped off the digital page:
1. Forty-four percent of males and 42 percent of females are using ad blockers, according to Trendera's research.
2. Video views on Twitter have increased by 150 times in the last year, and 90 percent are on mobile. The San Francisco-based company disclosed the numbers at its #VideoNOW conference for advertisers in New York last week.
3. Adobe data reveals that Facebook ad impressions grew 10 percent last quarter compared with Q2.
4. Adobe research also shows that smartphone-based traffic from social networks increased 100 percent year over year, while desktop and tablet traffic from social networks only increased 12 percent and 9 percent, respectively.
5. Gawker readers spend an average of two and half minutes on its native ads, Digiday reported.
6. Land Rover claimed that Facebook's new Lead Ads unit reduced its cost per lead by four times.
7. The Steve Jobs biopic will be released nationally on Oct. 20, and Moviepilot predicts it's going to be a box-office hit, according to the data it mined. Here's chiefly why: The movie's trailer has amassed more than 20 million Facebook and YouTube video views. Check it out below.