Here Are 7 Eye-Catching Branded GIFs From Super Bowl 50

GIFs are no longer just something that culture-forward or tech-savvy brands use—they're about as ubiquitous as photos or videos. With that in mind, dozens of brands were using GIFs everywhere last night during the Super Bowl.

For the last few years, GIFs were more of a blip on the radar during the Big Game, but it looks like they'll be increasingly used during such buzzy television events for the foreseeable future. Consumers love them because they are brief and shareable.