Since launching in April 2014, mattress brand Casper has set out to shake up the sleep industry and prove that consumers will buy $950 mattresses online. Now, it wants to take the concept global.
During a conference organized by mobile analytics company Appboy on Thursday, CEO Philip Krim talked about how he plans to take his brand international in the next year.
"We're very optimistic to bring our business model to Europe next," Krim said. "We're very soon going to launch some new products that we've been working on for more than a year.
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