When it comes to interactive marketing stats, 2016 is off to a quick start—especially as it pertains to digital video. Check out the 11 data points that caught our eye in the past week:
1. Netflix flexes muscle at CES
At the Consumer Electronics Show in Las Vegas last week, Netflix CEO Reed Hastings said people watched 12 billion hours of programming in the fourth quarter of 2015, up from 8.25 billion hours during the same time period in 2014.
2. Snapchat video grows by the billions
Snapchat users collectively view videos on the app more than 7 billion times a day, according to a Fortune article. That's up from the 6 billion per day reported by the Financial Times in late fall.
3. Good news for social
Based on its cross-client data for the fourth quarter of 2015, Nanigans said Facebook video ad spending increased 41 percent compared to the third quarter. What's more, the marketing-tech player found that Facebook mobile-video ad spending increased 44 percent for its clients, quarter over quarter.
4. Livestreaming booms
Periscope has amassed 100 million live broadcasts since March 2015. That figure is certain to go up now that the app's livestreaming videos are automatically playing on Twitter's mobile app.
5. Digital ads go way beyond search, nowadays
On Tuesday, eMarketer predicted that digital-display ad spending would best search ad spending in the U.S. for the first time. The categories of video, sponsorships, rich media, banners, native promos and social ads will collectively rack up $32.17 billion in sales. Search, meanwhile, will total $29 billion, the New York-based researcher prognosticated.
6. Uber sees crazy growth
Ride-hailing app Uber's 2015 net revenue was on course to nearly triple late last year, going from $495 million in 2014 to $1.5 billion, according to The Information.
7. Soda brand turns TV character into snaps
Dr Pepper wanted to connect with millennials leading up to college football's championship game on Monday, and it apparently succeeded—wildly. The brand launched a Snapchat handle for its TV ads character Larry Culpepper, known for hawking Dr Pepper on the sidelines and in the stands. "Organically, each Snapchat story was reaching 92 percent of our followers, with an average of 150,000 snap views per day and a story completion rate of over 95 percent," said Jaxie Alt, svp of marketing and sponsorships at Dr Pepper Snapple Group.
8. Beware of flying robots
Some 180,000 folks have registered drones with the Federal Aviation Administration, said The Verge.
9. Shoppers lean more on mobile
MarketLive stated that shoppers spent almost as much per order on their smartphones ($140) as they did on desktop computers ($150) during the 2015 holiday season.
10. Sweet stats for The Hill
The election cycle is already paying off for The Hill. According to comScore's December 2015 numbers, the politics site garnered nearly 10.6 million visitors, a 175 percent year-over-year increase.
11. The Donald wins on YouTube
According to Zefr, Donald Trump accrued around 789,000 YouTube views from Jan. 4 through Jan. 10, bringing his historical total on the video site to 27 million. Here's a look at how the other 2016 presidential candidates stacked up in terms of the total number of views they've garnered since starting a YouTube channel as well as their growth last week: