Helvetica Coming Soon To a Theater Near You

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Director Gary Hustwit is taking his typography documentary (typomentary?) on the road, and how! After a world premiere March 13 at SXSW, Helvetica embarks on a whirlwind worldwide tour that will most likely be making a stop in your town. Remember: Take two friends to see it, introduce them to design, save the world!

Check out a fabulous tag team interview by Cliff Kuang and Kobi Benezri on I.D.’s website to learn what Helvetica has in common with Borat.