Helping Publishers Police Their Own Websites
Evidon Encompass Revenue Protection rolls out in October
The advertising technology firm Evidon, the company behind those ubiquitous AdChoices icons that appear in banner ads, was founded to help educate consumers about who’s tracking what with regards to their Web surfing habits (and, of course, to help the online ad industry stave off potential federal regulation). Now, the company wants to start offering that same sort of transparency to publishers, who, it claims, often don’t know which third parties have placed cookies and ad tags on their sites.
In October, the company will roll out Evidon Encompass Revenue Protection, a product designed to show companies who’s pulling data from their sites, how they got there, how they impact site performance and how to get rid of them.
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