HelpAbolish Increases Sales By $2,000, Engagement By 38% By Harnessing Twitter

The HelpAbolish (@AbolishCancer) platform connects businesses with non-profits, and harnesses Twitter and Facebook to increase engagement with their social networks. And after a small test-run in Charlottesville Virginia, HelpAbolish has proven to be a success, driving $2,000 in charitable donations and increasing engagement among consumers of participating businesses by 38 percent.

The HelpAbolish platform allows a merchant to select a specific number of non-profits to work with, and helps them promote a charitable campaign. The businesses choose a donation amount per dollar spent by the consumer, and then they tweet about the donation after it’s been made.