Hedging Advertiser Risk on User Generated Content
One of the most significant challenges facing advertisers is the lack of control of what content their advertisements are displayed next to when advertising on social networks. Yesterday while attending the Digital Media Conference in Tyson Corner, VA, I listened to Lynda Clarizio, President of Platform-A, speak about systems the company is building to protect advertisers.
Through leveraging AOL’s parental controls technology Platform-A will have a tool which automatically determines whether or not there is offensive content on a page and will determine whether or not to display an advertisement.
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