EXCLUSIVE: For Its 110th Year, Popular Mechanics Will Embrace YouTube
When the announcement was made a few days ago that Hearst magazines is creating a pair of 2012 YouTube channels, FishbowlLA couldn’t help but notice the name Popular Mechanics. Founded in 1902, the publication will provide content for an automotive-themed channel alongside Hearst mates Car and Driver and Road & Track.
While spinning off the current Popular Mechanics feature “Jay Leno’s Garage” for YouTube seems like a no-brainer, Hearst men’s enthusiast group editorial director James Meigs (pictured) says that idea has yet to be broached.
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