Hearst Vet's Media Manifesto: "I Would Fire Myself"

Newspaper industry veteran Henry “Buzz” Wurzer posted a scathing 16-point checklist outlining his take on how newspaper publishers should solve the current news crisis. His first order of business? “I would fire myself as publisher.” Wurzer, whose 40-plus years in newspapers span from the Tribune Co. to Hearst and include digitally-focused roles, tells publishers he would “aggressively and continuously promote my brand” and “unify all my existing and future channels of news, information and advertising in both digital and print formats.”

There you go people — brand management and unification.

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