Hearst Tweaks 'Ultimate Prom' Series for Recession
Even the prom isn’t immune to the recession. Hearst’s MyPromStyle.com has recently launched a second season of its Web series The Ultimate Prom—though the show has been revamped this year in part to reflect the brutal economy.
Last year, the show tracked group of New York City teens preparing for the prom, focusing particularly on their flashy designer fashion. But this year, the eight-episode series, which premiered a few weeks ago, is deemphasizing glam in favor of ingenuity and talent.
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