Hearst Pop-Up Mag TrendingNY Targets Millennial Women

EricaDomesekPicAn interesting experiment is about to unfold on the streets, buses and trains of New York City. For the next four weeks starting Monday September 8, Hearst will crank out weekly 50,000-copy print runs of a free newspaper-magazine hybrid called TrendingNY.

From Alexandra Steigrad’s recent report:

The pilot issue of TrendingNY will be 48 pages and carry roughly 18 to 20 ads from retailers including Macy’s, Bloomingdale’s, Banana Republic, Emporio Armani and L’Oréal Paris.

According to Ellen Levine, editorial director of Hearst Magazines, contributors to the magazine will include Erica Domesek (pictured), founder of blog P.S.

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