Hearst to Launch 'Cosmo For Guys'

For some reason, bad ideas become realities all the time. For example: peanut butter and jelly in the same jar. Hello? One of the most critical elements of making a fantastic pb&j sandwich is controlling the peanut butter to jelly ratio. Combining them screws that up, yet someone at Smucker’s made it happen anyway.

In that same vein, the New York Post reports that Kate White, editor in chief of Cosmo, has decided that guys will want to read a male version of Cosmo.