Hearst Signs Deal With Apple
Hearst Corp plans to release iPad apps for Esquire, Popular Mechanics and O, The Oprah Magazine starting with the July issue. They will be available through Apple’s new subscription service which allows customers to sign up for subscriptions inside the apps and get billed automatically. Subscriptions to all three publications will be sold for $1.99 a month or $19.99 a year. Hearst also plans to expand its iPad offerings to include its newspapers, chief among them the San Francisco Chronicle and Houston Chronicle.
As you probably know, any subscription sold on the iPad requires that Apple be paid 30%.
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