Hearst Corp plans to release iPad apps for Esquire, Popular Mechanics and O, The Oprah Magazine starting with the July issue. They will be available through Apple’s new subscription service which allows customers to sign up for subscriptions inside the apps and get billed automatically. Subscriptions to all three publications will be sold for $1.99 a month or $19.99 a year. Hearst also plans to expand its iPad offerings to include its newspapers, chief among them the San Francisco Chronicle and Houston Chronicle.
As you probably know, any subscription sold on the iPad requires that Apple be paid 30%. One has to wonder if this was this the case with Hearst? It’s powerful enough that Hearst could have negotiated a better offer. But there’s no word yet whether Hearst struck a special deal with Apple, or if it is paying the full 30%.
image by midwinter