Hearst, Reuters in Nokia Mobile Media Deal: Report
At the Mobile World Congress in Barcelona, Spain, Nokia today announced the launch of the global Nokia Media Network, a premium advertising network including over 70 leading publisher and operators as well as Nokia media properties.
Some of the companies involved include AccuWeather, Discovery, Hearst, Reuters, and Sprint—all are joining with Nokia to form what the handset vendor bills as the “first global mobile ad network of top tier publishers.” Nokia claims that their Nokia Media Network is already yielding click-through rates averaging 10% in certain channels.
Meanwhile,
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