Hearst Promotes Michael Sebastian to Esquire.com Site Director, Kate Storey to News Director

And Ben Boskovich is upped to managing editor of Esquire.com while Megan Friedman becomes deputy news editor of the newsroom

A quartet of promotions at Hearst moves Michael Sebastian up to site director of Esquire.com, Kate Storey to news director, Ben Boskovich to managing editor of Esquire.com and Megan Friedman to deputy news editor of the newsroom.

Sebastian joined Hearst in 2015 from Ad Age as senior news editor at Hearst Magazines Digital Media (HMDH), working up to news director. In his new role, Sebastian will be responsible for all Esquire digital properties, from the website to video to social media.

He replaces Steve Kandell, who had been hired from BuzzFeed in January but who is no longer with the company, confirmed a spokesperson for Hearst.

“For the past two years, Michael has been managing a diverse, international team in the newsroom to great success, breaking stories on demonstrations at the RNC and the women of ISIS that have exploded across our sites. Under his leadership, the Newsroom has tripled the traffic it generates, added an office in the UK, and built up a news video group,” said HMDM senior vice president and editorial director Kate Lewis in a statement, going on to say that Sebastian “possesses both ambition and a thirst to innovate that sets him up well for Esquire.com.”

Storey takes over as news director, moving up from her previous role as senior features editor. “Kate is a deft writer and editor with an innate understanding of the stories that will resonate with our audience,” said Lewis. “Under her leadership, the Newsroom will continue to flourish, ramping up the tremendous momentum we’ve experienced over the past two years.” She joined Hearst in 2015 from the New York Post, where she had been deputy features editor.

Boskovich had previously been Esquire.com’s social media director while Friedman had been HMDM’s senior news director.

Editor’s note 5:15 p.m. ET: This post has been updated with information about Steve Kandell’s departure.