Hearst Partners with AOL's Pictela for Bigger, Better Ads
Hearst Magazines Digital Media (HMDM) has adopted AOL’s Pictela ad platform. The platform will allow Hearst to use something called the “Portrait” ad unit, which is essentially a large format display ad. The ads will be used across Heart’s digital properties, including marieclaire.com, cosmopolitan.com, esquire.com, goodhousekeeping.com, redbookmag.com and seventeen.com.
For AOL, this is a big moment. Until now, the only sites that have featured the Portrait system have been AOL brands. Getting a big publishing house like Hearst to adopt it is a big step forward to convincing other companies to adopt Pictela as well.
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