Hearst Magazines Get Geeky With ShopText
In the latest effort by print magazines to make their pages interactive, Hearst Magazines is expanding its use of technology that lets readers send text messages to buy products from magazines and conduct other transactions.
The ShopText technology Hearst is using also lets people request free samples or enter sweepstakes from the pages of magazines by texting a keyword on the page. Hearst began using the application with CosmoGIRL in summer 2006 and will announce today (April 29) that it’s now rolling out ShopText to Cosmopolitan, Good Housekeeping, Redbook, O, The Oprah Magazine and Seventeen.
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