Hearst Looks for Traffic Jam
With the launch of digital-only brands RealBeauty.com and Delish.com behind it, Hearst has now begun to turn its attention to its magazines’ Web brands.
On April 8, Popular Mechanics‘ Web site will relaunch with more video and interactive tools. And this summer, Hearst’s network of teen-related sites will relaunch around Seventeen.com, with other sites, like CosmoGirl.com, functioning as its channels. The site grouping will add social networking features, video and a variety of content in order to reduce confusion—and increase time spent.
“Historically,
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