Hearst Launches Branding Campaign
Today Hearst Magazines is launching a massive new ad campaign designed to reestablish the brand’s identity in the eyes of consumers. The effort – titled “Unbound” – features print ads, signage in Times Square and online executions. According to The New York Times the campaign will run through the end of the year.
Ads feature photos of the Hearst brands, specialized QR codes and invites to a new website, my.hearstmagazines.com, where visitors can peruse each of Hearst’s magazines.
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