Hearst Increases TrendingNY Publishing Frequency

Hearst Magazines is increasing the publishing frequency of TrendingNY, its free weekly fashion magazine aimed at young women. TrendingNY made its debut in September and four issues were printed. Starting with the new year, Hearst will publish nine issues.

Each issue of TrendingNY is distributed during the first week of the month by street teams in Manhattan, Brooklyn and Queens. Sorry, Bronx and Staten Island.

Ellen Levine, Hearst Magazines’ editorial director, said the response from readers was positive, and that’s not surprising. People love free stuff. Even if it is mostly just a collection of ads.

“With every pilot, we ask for reader feedback so we can tweak as we go,” said Levine, in a statement. “Young women responded to its bold, happy, vibrant look and newsy information on trends, and felt the fast format was original and refreshing, which was our goal from the start.”