Hearst Forms Joint Venture with Producer Mark Burnett
Hearst has announced that it is has invested in TV producer Mark Burnett’s company to form a new venture, which will feature Burnett creating new TV shows and other projects.
Burnett is most widely known for being the brains behind Survivor, so he knows how to produce a hit. Scott Sassa, President of Hearst’s Entertainment and Syndication division, hopes the new venture brings Burnett’s special touch to new heights.
“Survivor is to nonfiction what I Love Lucy is to sitcoms; it is the starting point for all of today’s storyline-based unscripted shows,” said Sassa in a company press release.
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