Hearst Cuts Green Cross-Title eBay Buy

Readers of Hearst Magazines as diverse as Cosmopolitan, Popular Mechanics and House Beautiful go to those titles for very different reasons, but in their April issues, all will find the editors’ take on a common topic: the environment. Between tips from Cosmo on keeping green in the bedroom (natural lubricants, bamboo sheets), to Esquire’s manly green product recommendations (manual lawn mowers, hatchback for guys), all 14 Hearst titles are giving their spin on the green revolution as part of a so-called 30 Days of Green campaign.

It’s the latest manifestation of Hearst’s cross-title advertising programs that have carried home, beauty and fashion themes.

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