Hearst Capitalizes On Beauty Advertising Market With RealBeauty.com

Hearst is looking to capitalize on one of its largest advertising categories with the launch of a beauty-focused site next month.

Today, the publisher of women’s magazines like Cosmopolitan and Redbook announced its newest digital venture: RealBeauty.com. The site will launch next month in beta, with the official launch coming in November with the introduction a feature called “The Beauty Book.”

“Beauty Book” will be a personalized make-over tool that will give users customized beauty and wellness info and tips, as well as product recommendations and advice.

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