Hearst Announces More Changes Post-Deal

Carlos Lamadrid isn't coming with Hachette deal

Another day, another round of changes at Hearst Magazines.

In the wake of closing its blockbuster deal to buy Lagardère’s non-French magazines including Hachette Filipacchi Media, Hearst today announced that it's creating a new group structure to accommodate its larger portfolio. Along with the new structure, Hearst made three promotions.

A men's interests group was created with James Meigs, editor-in-chief of Popular Mechanics, as its editorial director. At Pop Mechanics, Meigs has been at the forefront of the company’s development of tablet apps. His new portfolio will include Hearst’s newly acquired Car and Driver and Road & Track.

Other publishing directors include Patricia Haegele, svp, publisher and chief revenue officer of Good Housekeeping; and Kate Kelly Smith, vp and chief revenue officer of House Beautiful. Kelly Smith was also given an svp title.

Haegele will oversee Good Housekeeping as well as Country Living and the newly acquired Woman’s Day. Kelly Smith will add Elle Décor and Veranda to her responsibilities.

So far, among the casualties of the deal is Carlos Lamadrid, who oversaw Hachette’s Woman’s Day as chief brand officer. He’ll be leaving the company. Other layoffs are expected to happen in the days ahead. As for other Hachette execs, Kevin Martinez was demoted to associate publisher of Elle, from publisher, while Elle's chief brand officer Robin Domeniconi landed a corporate title at Hearst.

Still undetermined is who will be the next publisher of Esquire after Kevin O’Malley was given publishing oversight for Hearst’s newly acquired Elle.