New York healthcare company Oscar's first television campaign targets new parents who are too frazzled to shop for health insurance.
The ad (created with SpecialGuest and 1stAveMachine) rolled out today and will run on cable and network stations in the New York and New Jersey areas. The spot will also be shown in New Jersey movie theaters and incorporated into a digital media buy with Spotify.
In the past, Oscar has used whimsical, animated characters in its print ads.
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