Twitter Wants Healthcare Marketers To Start Tweeting

Twitter is actively courting healthcare marketers, appearing at San Francisco’s Health 2.0 conference on Monday to talk about the surge in health-related tweets that users are sending, and to encourage marketers to jump on this trend.

Melissa Barnes, Twitter’s head of agency and brand advocacy, spoke on behalf of Twitter at the Health 2.0 event, marking the company’s first-ever appearance at the health/tech event.