Health-Conscious Shoppers Could Become Powerful Brand Advocates [Infographic]

Health-conscious consumers are a power-user group when it comes to social media. When people are living healthy, they want to tell the world about it.

Health-conscious consumers are a power-user group when it comes to social media. When people are living healthy, they want to tell the world about it. Now that spring is underway, there a many more people considering their health and getting in shape for the summer. An infographic from ShareThis breaks down the demographics and social data.

The healthy-shopper audience is a very active group. Nearly 40 million users generate almost 50 million shares between them. Healthy shoppers are also more wealthy — 86 percent of them are taking home more than $50,000 per year, compared to 80 percent of the general population.

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