HBO, R/GA, Omnicom Join Social Ads Consortium
SMAC doubles membership, newbies hope to tackle the issues
At a time when the still-nascent social marketing niche is still in search of leaders, the Social Media Advertising Consortium (SMAC) today is doubling in size with the addition of 10 new members.
Among them are Sabrina Calouri, HBO’s vp of social media and performance marketing, who said that the growing number of social platforms such as Pinterest, Instagram and Tumblr makes best-practice sharing increasingly important.
“In the last quarter or so, newer platforms have hit critical mass,” she said.
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