HBO and product placement: strictly pro bono

Over at Business Week, columnist Jon Fine is noting the plethora of supposed product placements on the new ‘Sopranos’ season. HBO, however, denies that any sponsored placement is taking place. On the other hand, it’s been acknowledged that the Prius placement in the last scene of the last-ever episode of ‘Six Feet Under’ was coordinated with Toyota, although– and this is important– not paid for.