Have a Tom Hanks Moment: How to Get Your Celebrity Client on Univision

As widely reported and seen virally last week, Tom Hanks made an appearance on Univision’s morning program Despierta América while promoting his new film Larry Crowne.

Hanks’ promo tour has continued since, and now he’s also promoting his stop on Univision as well as the movie. In a recent appearance on both The Late Show with David Letterman and the Today show, he’s asked about doing a samba and the weather.

“I think the press junket is getting damn good reviews,” Hanks told Matt Lauer.

“Celebrities and their publicists are recognizing the importance of Univision to reach the growing Hispanic population, which is now more than 50 million according to the 2010 Census,” Ronald Day, SVP of programming and promotions at Univision Network told PRNewser via email.

Day