Have a Tom Hanks Moment: How to Get Your Celebrity Client on Univision

Matt Lauer and Tom Hanks talking 'Larry Crowne' and Univision on the 'Today' show.

As widely reported and seen virally last week, Tom Hanks made an appearance on Univision’s morning program Despierta América while promoting his new film Larry Crowne.

Hanks’ promo tour has continued since, and now he’s also promoting his stop on Univision as well as the movie. In a recent appearance on both The Late Show with David Letterman and the Today show, he’s asked about doing a samba and the weather.

“I think the press junket is getting damn good reviews,” Hanks told Matt Lauer.

“Celebrities and their publicists are recognizing the importance of Univision to reach the growing Hispanic population, which is now more than 50 million according to the 2010 Census,” Ronald Day, SVP of programming and promotions at Univision Network told PRNewser via email.

Day goes on to write that the show has been hosting an increasing number of celebrity guests and competition is tight to grab a spot. So here are a few tips from Day:

-“Be ready to explain why talent would appeal to our audience and tie the pitch to an upcoming project, news, or recent current events.”

-“While it’s not at all necessary for the talent to speak Spanish – or be interested in the weather! – let us know if they do, as that allows us to plan with you the best way for them to interact with our hosts.”

-“We like to have fun, and are open to creative pitches that make sense within the context of our three-hour, Monday through Friday, show.”