Havas U.S. Chief Has Had It With Clients' Egos and Politics Driving Brand Safety Complaints

One exec was unhappy about an ad on BillOReilly.com

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CANNES, France—Havas U.S. chairman and CEO Paul Marobella said at a Cannes panel here today that clients’ tough questions about brand safety are sometimes more about their egos than advertising.

“I recently got a phone call from one of the CEOs of one of the brands that we represent, and he was not happy with me,” he said. “One of his display ads showed up on BillOReilly.com. It isn’t necessarily extremist content. What starts to happen to us is as the media partners—we not only have to work with technology partners and publishers to understand what’s good content, but now we have the CEO and CMO [and need] to understand what’s extreme content to them.”

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