Havas Inks Exchange Deal With Yahoo!
NEW YORK Havas and Yahoo! have reached a deal to create a platform for the holding company’s agencies to participate on Yahoo!’s online media exchange.
The multiyear agreement calls for Havas’ digital unit and Yahoo! to develop a trading platform for Havas shops that will link in with Yahoo!’s Right Media Exchange, which matches buyers and sellers of Web inventory.
Havas hopes to use its own store of interaction data, compiled in its Artemis data warehouse, to more precisely target consumer segments.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in