Hashtags Worth Their Weight in Gold For Marketers: Survey

Hashtags, far from being a relic of a Twitter era past, are in wide use across social networks and devices, offering marketers a new way to connect with prospective consumers, according to a survey conducted by RadiumOne, a digital advertising company.

Three in five users regularly employ hashtags on social networks including Facebook and Twitter. (The mobile-only social network Path began supporting hashtags with an update yesterday.) Of those, 70 percent use the symbol when sharing content from their mobile devices.

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